Strategic & operating advisory — Amsterdam
Ensuring many happy returns.
Plinth works with early-stage companies to build products people love, and the companies that can take them where they deserve to go.
An operating partner, not a consultancy.
Plinth is a vehicle for embedded expertise. We don't produce decks and disappear — we sit alongside founding teams and work through the hard problems in real time: what to build, who to hire, how to run the company, and how to tell the story to investors and customers alike.
Think of it as bringing on a deeply experienced operator for the stretch of the journey where getting these things right matters most — before the company has fully figured out what it is.
The full stack of company building.
Strategy & Planning
Defining where you're going, what winning looks like, and how to build a plan the whole company can execute against — including the operating rhythm to keep it on track.
Talent & Organisation
Building the team and the structures around it — recruiting philosophy, HR foundations, how you onboard, how you manage, and how you build a culture that compounds.
Finance & Investor Affairs
Building the finance infrastructure — the models, reporting, and analytics frameworks that actually inform decisions — and helping you tell a coherent, compelling story to current and prospective investors.
Go-to-Market & Customer Success
Shaping GTM strategy and building the customer success motion that turns early adopters into long-term advocates.
Earned in the trenches.
Helped build one of the most beloved travel companies in the world.
Across more than a decade and multiple functions, including as a founding member of the insurance team — learning what it takes to build products that earn genuine trust at global scale.
Defining strategy and building the operating foundation from the ground up, all at once.
Guiding the buildout of planning, finance, people ops, GTM, and customer success — the full operating stack of a growing company, in real time.
Early enough to matter.
The best time to bring in operating depth is before you need it badly. Plinth works with companies that have something real — and are figuring out how to make the most of it.
You have a thesis and early conviction. Plinth helps you build the product and the practices that give you the best shot at proving it out.
You have early signal. Now it's about building the company that can scale what's working — the team, the systems, the story.
You're growing. Plinth helps you add operational rigour without losing the speed and culture that got you here.